Do you know about the system construction and application scope of naked-eye 3D advertising machines?

With autostereoscopic 3D With the popularization of advertising machines, the widespread adoption of plasma and LCD flat-panel displays, and the development of internet streaming media technology, the system architecture has undergone several generations of transformation. Initially, it consisted of a display screen and a DVD player or computer. With the introduction of network technology, the traditional pure DVD or PC playback mode has been replaced by ordinary internet media players, with increasing functionality and applications. Therefore, some have equated it with print media, broadcasting, television, and the internet, calling it the "fifth media." It has the function of releasing information to a specific group at a specific time and place.

With autostereoscopic 3D Many retailers have chosen to use advertising machines to increase sales. In fact, this digital marketing method can greatly improve marketing performance. However, it must be noted that you cannot be dazzled by the glamorous digital technology and abandon your original marketing habits. Digital marketing, like any other marketing, is a tool that enables the achievement of business objectives.

  autostereoscopic 3D The key to the efficient application of advertising machines lies in their content planning and the construction of the advertising machine system. Selecting hardware devices based on content can not only shorten installation time but also effectively control costs and prevent resource waste. Below, we will introduce a five-step content planning process, hoping to be helpful for your future construction.

Establish the company's ultimate goal

This is the main prerequisite for creating advertising machines. The company's goals are only a small part of the overall marketing strategy. As a marketing tool, the ultimate goal of advertising machines is to help users surpass their established sales performance. Generally speaking, advertising machines have three main functions: improving operational efficiency; quotation management, such as corresponding promotions; and customer engagement simply helps users connect with customers more effectively. Different corporate priorities will lead to different content planning and hardware choices.

Establish a target audience

After the company has set its goals, the next step is to establish the target audience. For the audience, the basic situation can be grasped from two aspects: age, income, and educational background. These will affect the content planning and equipment selection of the advertising machine; understanding the customer's purchasing methods, such as the internet, supermarkets, and shopping malls, can help users establish the optimal installation location for the advertising machine.

Establish content-related assets

In this process, while not actually building content, determining which types of assets are extremely important, as it will directly affect technology selection and the final budget. The construction of digital content generally involves product-related assets, such as images, videos, and product data. However, in practical applications, real-time data related to customers, such as customer transaction history and geographic location, are valuable to users. By integrating this data, users can create personalized content and improve the efficiency of disseminating relevant messages. autostereoscopic 3D Advertising machines, also known as "autostereoscopic 3D commercial all-in-ones," utilize the parallax between human eyes to achieve realistic, three-dimensional images with depth and space without any auxiliary equipment (such as autostereoscopic 3D glasses or helmets). Autostereoscopic 3D images are favored by consumers for their vivid expressiveness, elegant environmental appeal, and strong visual impact.